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Deals & Events

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There is always something going on in our store!
Sign up here for our email list to get monthly specials and be the first to hear about events.



Get Rewarded Every Time You Shop!

Sign up for our Fivestars Loyalty program! Get points every time you shop and receive special offers and discounts! Come into the store and give us your phone number to start earning points or text OUACW to 578-277 and receive a first time sign-up offer!

Stop by today and see an associate for more details!


Once Upon A Child Gift Cards

Once Upon A Child Gift Cards are perfect for baby showers, new grandparents, birthdays, holidays, or just because. Our gift cards can be purchased in any denomination, are rechargeable and can be used at any participating Once Upon A Child stores throughout the US and Canada.

Military Appreciation Discount

We honor heroes every day with our military discount.
Present a valid military ID and receive 10% off your purchase EVERY DAY!*

*Offer excludes new products. 

 Double Points Sunday

 Every Sunday, for every $10 you buy or sell, receive DOUBLE POINTS in our electronic loyalty system. 

Most Wanted Items


We're ALWAYS looking for things like high chairs, exersaucers, swings, pack n plays, and walkers!

Checkout our latest Events & Deals
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Our Locations

Once Upon A Child Wilmington

Gold Standard

4719 J New Centre Drive
Wilmington, NC 28405
910-452-9976 - Map - Hours
Mon09:00 AM-08:00 PM
Tues09:00 AM-08:00 PM
Wed09:00 AM-08:00 PM
Thu09:00 AM-08:00 PM
Fri09:00 AM-08:00 PM
Sat09:00 AM-08:00 PM
Sun12:00 PM-06:00 PM
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Gold Standard Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.